Development communication for NGOs typically covers foundational theories, practical applications, and strategic skills needed to design, implement, and evaluate communication interventions aimed at social and behavioral change in development contexts. Such a course includes modules on communication theories, participatory communication, community engagement, advocacy, crisis communication, and the use of emerging digital tools.
Course Objectives
- Equipparticipantswithappliedknowledgetoplan,implement,andevaluateDevelopment
- Communicationinterventions
- Enhanceskillsin cmmunity engagement,messagedesign, and multi-channelcommunication
- Build capacity to handle communicationin complex development and humanitarian settings
Course Introduction
- Overview of Development Communication (DevComm)
- Importance and role of communication in development and social change
- Scope of Development Communication in NGO work and sustainable development
Course Mo
1: Foundations of Development Communication
- Definition, history, and evolution of Development Communication
- Theories and schools of thought in DevComm (e.g., participatory communication, social mobilization)
- Key concepts and principles in DevComm
2: Communication and Development Contexts
- Role of communication in sectors like health, agriculture, education, environment, and socioeconomic development
- Understanding cultural, social, and behavioral factors influencing communication in development
3: Participatory Communication and Community Engagement
- Strategies for involving communities in communication planning and decision-making
- Methods for facilitating participation and dialogue
- Empowerment through communication
4: Communication Strategy and Message Design
- Designing effective communication campaigns and messages aligned with development goals
- Selecting appropriate communication channels for target audiences (mass media, social media, interpersonal)
- Using storytelling and media advocacy
5: Crisis and Risk Communication
- Communication approaches in emergencies and humanitarian contexts
- Building trust and managing misinformation during crises
- Ethical considerations in crisis communication
6: Stakeholder Engagement and Donor Communication
- Communicating with diverse stakeholders: communities, government, donors, partners
- Advocacy and awareness campaigns
- Reporting and accountability communication
7: Use of Digital and Emerging Communication Tools
- Incorporating social media, mobile platforms, and data-driven messaging
- Innovations and digital strategies for enhancing program reach and impact
8: Monitoring, Evaluation, and Learning (MEL) in DevComm
- Techniques for assessing communication program effectiveness
- Using feedback for program improvement
9: Project Design and Management
- Planning and managing development communication projects
- Budgeting, timeline development, and resource management
- Presentation and reporting skills
Methodology
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
Who to attend
-Managers at all levels
-Supervisors
-Project team
Certificate
A Certificate of Attendance will be issued to Participants upon successful completion of the Training.
Training materials
Participants will be issued with writing materials, handout notes and other necessary training materials.
Refreshments
Refreshments as well as lunch will be provided during the Training.
Duration: 5 days
Dates : 15th to 19th December 2025
Fees : 1500 USD
Venue : Nairobi - Kenya